Another visual component that is really important for making the right first impression is the app icon. In my last blog about app screenshots, I wrote that people love visuals, and I’ll do this again today. People love visuals. Period. I’ve already swallowed my pride as a writer and accepted the...
Screenshots to apps are the same as trailers to movies – a visual proof to ensure your satisfaction in the future. And if that visual does not meet the full product, it is very disappointing, which leads to bad reviews and ratings. If screenshots affect reviews and ratings, they also affect...
In the 4th post of the sequence, I’ll cover everything you need to know about app description. I hope that by now, you have realized how different the ASO process is for iOS and Android apps. So far, I’ve provided general information about both stores or have divided the information that applies...
This is part 3 of the ASO Components blog sequence. If you don’t know what I’m talking about, you can check part 1 and part 2 before reading this. Unlike the previous articles, the spotlight today is on components you cannot directly control, and namely user reviews & ratings. Make sure your...
Welcome to part two of the Understanding ASO Components blog sequence. The first one was about the importance of engaging titles, but in today’s blog, appropriate keywords are stealing the show. Before I go into details, let me remind you, app stores are packed to the gills. This is why every...
