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Do Promo Videos Get More Downloads?
Nick

Do Promo Videos Get More Downloads?

Did you get the chance to check my ASO components sequence blog posts? I didn’t include promo videos on purpose. Truth is, there is not a lot of information about App Store Listing, Optimization, just ASO, or however you want to call it. Well, there is some information about keywords, description,...

Why a Successful ASO Strategy Should Be Global
Nick

Why a Successful ASO Strategy Should Be Global

Just like there is local and organic SEO, there is some sort of local and global ASO. Right now, the Google Play Store and iOS App Store are available in more than 130 countries, so it kind of makes sense to assume you can optimize for only local searches or you can go global. The first question...

Understanding the ASO Components – App Categories
Nick

Understanding the ASO Components – App Categories

With app categories, I finish this 8-blog ASO component sequence. Picking an app category is a double danger as you should pick two – a primary and secondary category. This is a huge decision and should be treated like one. What to expect from this blog… Okay, choosing a category for a game...

Understanding the ASO Components – App Publisher Name
Nick

Understanding the ASO Components – App Publisher Name

Congratulations to everyone who’s made it so far. It’s nearly the end of the 8-blog sequence, and today, I’m going to talk about the most underestimated component of all – the app publisher name. Yes, the publisher name is also used by the search algorithm… Not only can users search by app...

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