Archive


Crowning Panic – How to Think Straight & Survive the Outbreak
Teo

Crowning Panic – How to Think Straight & Survive the Outbreak

It’s real, and it’s here. What started as a single case in a faraway province in China is now a worldwide pandemic with unpredictable implications both for people and for businesses. The COVID-19 outbreak gave birth to a virus, more dangerous and a lot scarier than the flu itself – mass...

Instagram Captions: Visuals Aren’t Just What You Need to Post
Nikki

Instagram Captions: Visuals Aren’t Just What You Need to Post

A picture is worth a thousand words. Wrong. Well, kind of. When it comes to the visuals you are posting on Instagram, you are going to need more than just a beautiful photo and some relevant hashtags. At least if you want to increase your engagement and grow your user base. We, as writers, don’t...

Priming in Advertising: The Birthchild of Psychology and Copywriting
Teo

Priming in Advertising: The Birthchild of Psychology and Copywriting

According to the dictionary, the word prime, means, “to prepare someone for a situation, so that they know what to do.” In a relatively twisted way, that’s exactly what priming marketing does to people. It prepares them to make a particular purchase or complete a specific action. The trick is,...

5 Brands That Have Made It Big Using Content Marketing
Nikki

5 Brands That Have Made It Big Using Content Marketing

Once you start a business, your goal is likely for you and your business to make it big. Even if it is not as big as, let’s say, Microsoft, you still want it to be known, successful, and profitable. Not every business will be successful, but you can definitely take a few steps in the right...

Unconventional Lessons From Working In a Content Writing Agency
Vicky

Unconventional Lessons From Working In a Content Writing Agency

We can learn from everything around us. From books, from our family and friends, from our hobbies and various activities. When the said activity is our job, the quicker one starts extracting lessons from it, the better. I write every day (as you can imagine) but so far, I’ve never written about...

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