In this digital age, having a website for your business isn’t enough. To attract visitors, your site needs to be both functional and appealing. However, not all businesses are using content writing services to their advantage. What’s even worse is they rarely ask for any form of writing assistance even when that’s the only way to improve their website.
Do you remember that saying – “If you build it, they will come.” Well, that won’t work to your advantage if you don’t keep your users and their experience in mind.
If you have made your way to this blog, you are probably concerned about your website’s performance. You might be wondering about how bad it really is, what your customers think, and how it is potentially hurting your business.
Google wants to see a positive user experience. If you don’t prioritize your website content and design, you might see that it affects your search rankings negatively.
If your goal is to increase conversions by improving your SEO, you will want to prevent having a poor user experience on your website. See if any of the signs below sound familiar as they can help you determine if your website is in need of some help.
1. High Bounce Rates and Exit Rates
Users often leave if they don’t find what they are looking for
If key pages of your website have a bounce rate or exit rate that is 50% or higher, it can mean that users might not be finding what they are looking for. Now, having a high bounce rate isn’t always bad, but it is something you should look into. If your users aren’t interested in the information you have on your website, there might not be a reason for them to stay, and it can be an indicator of poor user experience.
Keep mobile devices in mind, too. If you see that there is a higher bounce rate from users on mobile devices, it can mean there are usability issues.
Your website might be mobile-friendly, but there are certain user experience issues that can be amplified on mobile devices. For instance, small font size, difficult navigation, or buried information.
For a while now, Google has been indexing mobile-friendly websites over desktop ones, which means that it is crucial for your website to jump on the mobile-friendly bandwagon sooner rather than later.
2. Weak Content Engagement
You want users to engage with your website content
Evaluate your website content and it’s engagement by asking yourself the following questions:
- Are people reading it?
- Are people interacting with it?
- Are people sharing it?
- Do they want more?
If you are unsure or the answer to the questions above is “no,” chances are that there is some kind of user experience issue with the content. These issues can be that the content is not useful or that it has poor readability.
Having content on your website that grabs the reader’s attention from the beginning is important. Content writing services don’t just help with SEO, but they also help by creating a positive user experience.
3. Trouble Finding Information
Users want to easily locate the information they need
When people start a search on Google, they are often looking for specific information. You want to make sure that the information on your website is easy to find by all users.
Google takes note of excessive and repetitive search queries as these can indicate findability issues. A good place to start is to evaluate the top search queries on your website itself. Search for similar keywords to see what comes up. Determine if the information on your website is buried or missing altogether.
This is another way that businesses can take advantage of content writing services. Not only is using the right keywords important but so is formulating the content on your website so that it is easy to read and locate information.
The information users might be looking for can also include aspects of your business or service. These include email addresses, contact forms, location information, and links to social media.
Keep the User in Mind
The most important part of a positive UX
You already know the difference between writing for UX and SEO content writing. This means that you know a positive UX evokes an emotional response.
Keeping your website up-to-date with content writing services and consistently evaluating your it’s functionality can provide you with the insight you are looking for regarding the current user experience.
Be aware of the signs that can mean your website has poor UX, and stay ahead of the game. Get writing assistance from the pros if you need to improve your website performance.