In an age of connectivity and freedom of content creation, being an influencer is a thriving trade. We want to dress like them, we want to be fit like them, we eat the food they recommend and buy the products they use. After all, that’s what they are paid for – to influence our decisions and...
Super Bowl Sunday – it’s one of the unofficial American national holidays, even for non-football fans. It is the most-watched sporting event in the WORLD, and do you know what that means? It is one of the biggest opportunities for advertisers to take advantage of the content writing...
The average attention span of a human has decreased from 12 seconds long in the year 2000 to 8 seconds in 2013. Did you know that a goldfish has an attention span of 9 seconds? With that being said, take a moment to reflect on your actions. How often do you find that you are scrolling through...
Amazon’s voice service and virtual assistant, Alexa, is used in many homes nowadays through devices like the Amazon Echo. It is like having your very own virtual and personal helper around the house. “Alexa, turn down the lights.” “Alexa, play the latest hip-hop music.” “Alexa, tell me a joke.”...
So, a couple of months ago, I got the opportunity to attend a screenwriting workshop. It was about the art of adapting pre-existing material into a screenplay that sells (or at least one that makes you feel good about it). We dissected the process, looked at some success stories, some writing...
Maybe you already decided to hire writers for your content creation strategy, which is a great first step. However, you may want to take it a step further and incorporate the use of hashtags for an additional boost in business. Many of us who have and use social media platforms – whether it...