Think of your website as a living creature that needs love and care. Once the technical part is finished and the website is launched online, you need to maintain it with fresh and up-to-date content. You can’t feed your pet just once. Even if you don’t do it personally, somebody else has to give...
I believe every web marketer nowadays knows the importance of well-chosen keywords that should be used on each page. However, what I keep on noticing is that many people skip the keyword research when it comes to blogs and content creation. For me, this is a wasted opportunity as blog posts can...
Getting content for your website has never been hard, there are numerous low-cost platforms from which to hire a website content writer. But quite often, you end up with a low-cost content that turns out to be of low quality. Even if you are writing your own content or have a trustworthy team to...
Landing pages are often seen in Internet marketing campaigns and are a perfect way to communicate the underlying goals and purpose of your website. When someone “lands” on your site, it is because of some idea or motive. They are looking for something! Your Landing Page should be the place where...
It is safe to say we are all consumers. No matter if you own a business or not, you still “consume” products and services on a daily basis. Think about your buying habits for a second. If you are thinking of investing in a home theater set, will you just take the first one you see in the store, or...