So, a couple of months ago, I got the opportunity to attend a screenwriting workshop. It was about the art of adapting pre-existing material into a screenplay that sells (or at least one that makes you feel good about it). We dissected the process, looked at some success stories, some writing...
Welcome back! Hopefully, you have had a chance to take in the plethora of information that I provided for you last time about the differences between multichannel marketing and omnichannel marketing. If you haven’t already discussed it with your content writing agency, then by the end of this...
The more the better, right? Maybe in some cases. But, when it comes to publishing written or visual content on your website, and especially social media channels, it’s quite debatable whether that’s true. Minimalism has been an uprising trend in many areas of our lives but how does it relate to...
In the subtitle, I promised you a battlefield, and I (so originally) joked it will be of the good kind. Funny, but what do I mean by it? I think it is safe to say that attaining and maintaining customer attention on all channels you are utilizing is pretty much the same as holding the fort in an...
Everyone likes to feel special. Correction: everyone loves to feel special. And if we are brutally honest here, we wouldn’t pass on feeling that way, even when we’re buying mundane things like bread from our favorite bakery. And while running a family bakery does not require you to make a physical...
Think Pepsi vs. Coca-Cola. Think Marvel Comics vs. DC Comics. Think McDonald’s vs. Burger King. Do you see where I’m going with this? That’s right. Today, I am going to talk about business rivalry or, as the healthier term goes, competition. More often than not, competition is greeted with a...