We all make mistakes! Digital marketing is such a minefield that even the best of us can err. The industry is continuously and rapidly changing, which creates an environment prone to blunders.
To be entirely honest, digital marketing is a tricky business where success depends on many factors, such as:
- Understanding your brand’s marketing history
- Knowing the needs of your consumers
- Knowing what is said about your business
Marketers use intricate strategies like content marketing, social media campaigns, search engine optimization (SEO), paid advertising, etc., to gather the required data and use it to their advantage. Unfortunately, sometimes, these tactics lead to mistakes that hinder the growth of a brand.
In this blog, I will draw your attention to several common digital marketing errors and how to avoid them.
Forgetting Mobile Users
Websites Aren’t Enough Anymore.
Nowadays, everyone, including small children, has a smartphone in their pocket. And they use it for more than making calls. Forgetting to optimize your website for mobile devices can severely harm your business.
Bad mobile experiences are known to turn potential customers away. Some studies have shown that approximately 50% of consumers aren’t inclined to give their business to companies that don’t have mobile-friendly websites.
If creating an app is beyond your capabilities, you should at least make sure your website is mobile-friendly. It is a clear sign that you care about mobile users.
Using Too Many Social Media Platforms
More Isn’t Always Better.
Social media platforms are a great way to promote your brand and expand your network. Still, using too many at once can weaken your campaign and cost you your audience. Try to come up with a condensed marketing strategy that uses only the platforms that are frequently used by your target group.
Use social media platforms that make sense for your company and market, not necessarily the ones that are trending. Facebook, Twitter, and Snapchat are great platforms to start with. But you shouldn’t neglect LinkedIn, Pinterest, and Instagram, especially if they are more appropriate for your business audience.
With the correct strategy and right content, you will deliver relevant information to your consumers and target group.
Underestimating the Importance of Search Engine Optimization
SEO Is a Key Component of a Successful Business
What is search engine optimization? Simply said, SEO is an optimizing process that allows businesses to be found by customers on search engines such as Google, Yahoo, Bing, Ask, etc.
When it comes to search engine optimization, many companies, especially startups, make the common mistake of not giving enough time to develop. SEO results take time, which is why entrepreneurs must remain patient and believe in their strategy.
In today’s market, many businesses have realized that investing in writing services will give them an edge over their competitors. However, this isn’t only an investment in writing but also in SEO-friendly content that enables them to reach new and valuable leads. It is a tool that all successful brands have incorporated into their digital marketing.
Not Offering Discounts
Reward Your Customers
Discounts are an effective way to gain new business and retain your current clientele. Promotions will increase the traffic to your store and website. They will also improve your sales as everybody is looking for the next great bargain.
Several surveys show that 50% of consumers will change their brand loyalty based on a coupon offer. The same research shows that over 90% of people will revisit a retailer after redeeming a coupon.
Implementing a loyalty program that includes discounts can give you an advantage over your competitors.
Grammar and Spelling Failures Will Damage Your Brand
Typos, poor spelling, and grammatical mistakes aren’t something new in the marketing industry. They are more common than most of us are willing to admit.
In most cases, they are perceived as fun and unimportant errors. But sometimes, they are costly mistakes that destroy expensive campaigns and permanently tarnish brands.
Take the time to proofread the content that you’re posting on your website and social media. If necessary, work in partnership with professional proofreaders. Do everything NOT to allow poor spelling to put your business on the line.
Your Website Doesn’t Have a Blog Section.
Your Blog Section Is Your Traffic Whisperer
Your web page must have a blog because it will increase traffic. Businesses with a blog section have more inbound links, which ultimately brings more people to their site.
Posting new blogs will do more than affect your website’s traffic. It will also enable you to showcase your competence and creativity and educate your clients about your business’s specifics. It’s a win-win situation.
It’s also a creative way to build a bond with your clientele and potential customers. Allow your audience to leave comments and make sure to reply to those comments.
Nobody is safe from making mistakes, and while most of them are redeemable, it is your job as an entrepreneur or marketer to avoid errors. It takes only one of them to jeopardize your entire company.
“One stupid mistake can change everything” – Unknown.
Talk to you soon