Еmail marketing consistently ranks as one of the most effective tactics (among proper SEO copywriting services) when it comes to successful marketing strategies. In today’s blog, I’ll cover all the important aspects of email marketing and hopefully, by the time you finish reading it, you’ll be an email marketing specialist.

Defining email marketing…

Basically, the use of email to promote products and/or services defines email marketing. Let’s think of this as the short definition. A more detailed definition is the use of email to develop lasting relationships with potential and current clients.

Email marketing is a segment of internet marketing which encompasses marketing via the World Wide Web in general. This includes customer websites, social media, blogs, etc. The only difference between email and direct mail is that instead of sending mail through the postal service, messages are sent electronically via email. Obviously…

How effective is email marketing?

Email marketing has a median ROI (Return on Investment) of 122%. This is more than 4 times higher than other top online marketing strategies, including social media. HubSpot reports 86% of consumers want to receive emails from companies they do business with at least once a month.

People are looking for experienced email marketing specialists for a good reason. It’s a fairly inexpensive service, and if you combine email marketing and SEO services you might get yourself a really good deal.

More benefits of email marketing:

  • It’s cost-effective
  • Increases link shares
  • Encourages customer loyalty
  • Builds brand awareness and reputation
  • Increases social media follower base
  • Provides an easy way to promote other content

Do you need a professional for a successful email marketing campaign?

Before May 2018, I would have said that it’s not necessary, but now ever since the new GDPR laws came into force, it is really recommended to have a professional email marketing specialist taking care of that.

Yes, these laws only apply to EU members, but they still affect those of us that do business on this side of the pond. In terms of email marketing, even if you have a small local business in Texas, even one person on your list that is an EU citizen can affect your business. Checking a huge pile of emails will definitely slow you down, and having a professional do that for you will save you time so you can focus on your business.

If you want to learn more about our email marketing and SEO copywriting services, subscribe to 411Writers. Also, I’ll be happy to answer any questions in the comment section.