Let’s face it, we have all been there. Running out of content ideas happens to the best idea curators out there. This is how this blog started. I just typed what I was thinking about… Anyway, sometimes it only takes one good idea. Then you need to work hard and make it a reality.
Sounds lovely, doesn’t it?
Sadly, this is not the case when you are a website content writer. Not when you are maintaining a blog section. Not when you are keeping a strong Social Media presence.
Not when you are fighting the SEO war.
Whether you are a content writer looking for better ideas or you need website content but don’t know what topic to order, keep reading to see how I brainstorm for ideas.
Brainstorming 101
The rule is… There are no rules!
Ideas are all around us. We just need to know where to find them. This is when brainstorming comes in hand. There are no rules, let it all out, but remember,
Keep a file of all the ideas!
No matter how good or bad they seem at a time, just keep them. Most of my greatest ideas have come after the brainstorming sessions when I was looking at my notes, the silliest ones, and then something magical happens. A good idea appears. The master idea, the idea that is worth investing in.
Do your research!
Target keywords, see what people are looking for
After the brainstorming session, think of keywords that you can use in that content. It doesn’t have to be the keywords you are ranking for, just use any keyword tool to see what people are looking for over the Internet. Obviously, if you are seeking for traffic, there’s no point in targeting topics and keywords that have zero searches.
You may come up with the most genius content, but nobody’s going to find it.
Ask your Social Media followers
#DoItForThePeople
This is like looking for the perfect gift to surprise your best friend for his birthday, only that it doesn’t have to be a surprise. Just ask. This way, you will at least satisfy some of your readers and it is extremely important to show your current clients that they matter to you. Also, many marketers believe they can think like their customers but they simply cannot. There’s nothing like a real customer opinion on a topic.
Don’t forget the competition
“Good artists copy; great artists steal”
Replace “artists” with “website content writers” and implement Picasso’s advice into your marketing strategy. Take their greatest ideas and make them your own masterpieces. You know you can do better than this. Why? Because you will see what’s missing because you will look at their ideas as a reader and you’ll improve it from a reader’s perspective.
I, as a content writer myself, stick to these simple rules and I guarantee great results for your website if you follow them too. You can ask me any questions in the comment section below or just share your thoughts on the topic. I’ll see you next time with my next blog idea!
