If you have read my previous blog posts, you’ll probably know how much I value content. I especially love blogs…Blogs give me the freedom to express myself, blogs let my creativity flow, blogs are awesome. And on top of that…
Blogs help your overall SEO
And they help a lot!
You can see my Blogging 2.0 post where I talk about blogs in general, and there is even a paragraph dedicated to how blogs help with traffic. This article is all about blogging and SEO, what they have in common, or in other words…
How blogs help your SEO
First, just because you have a blog section with numerous blog posts doesn’t mean traffic will increase just like that. If you are just aiming to increase quantity without paying attention to quality, it’s like trying to pay with Monopoly money in the local store. Google is not dumb. What I’m trying to say is that whenever I use the word “blog” below on this page, I mean a quality, content-rich blog post.
#1. Blogs keep your website fresh
Make a regular blog-posting schedule part of your SEO strategy. Get used to the fact that you need to keep posting fresh and topical content on a regular basis. Google and the other search engines don’t want to deliver outdated information. Posting on trendy topics before your competitors is the biggest advantage in terms of content.
#2. Blogs keep people engaged
Blogs are the easiest way to ensure a low bounce rate for your website. Actually, a high bounce rate is not necessarily a bad thing, and I’ve already written an article about it. However, a lower bounce rate means one thing for sure – good user engagement.
Diversity gives people options. Someone who comes to your website from the search results is going to have more reason to stick around if there is plenty of well-organized information and a well-developed blog section.
#3. Focusing on long-tail keywords
If you are new to blogging, you can find my How to target keywords when writing blogs guide. I didn’t use much terminology, and I briefly explained long-tail keywords with pound cake recipes.
Since blogs do not restrict you to writing them in a certain way, targeting those long-tail keywords is easier in blogs than it is in the rest of your business website. Half of the Google searches are for terms that are 4 words or longer. Yes, these searches don’t attract that many people, but they come from your target audience for sure. Consider professional SEO blog writing services for better keyword targeting and content.
#4. Internal link building opportunities
When you have a developed blog section you can easily link to previous blog articles in your future posts. Without any doubt, there are some good internal linking possibilities on the main pages of your website, but once your blog section grows, the opportunities grow as well. The trick is to add pages on various but somehow related topics, and your internal link building opportunities will blossom naturally.
#5. External link building (other sites may share your posts)
HubSpot found that websites with developed blog sections earn more than 90% inbound links. Once you prove that your website has quality content, people are more likely to include links to your website. In my opinion, there is no better way to prove your content is worthy than publishing informative and engaging blogs on a regular basis. A one hit wonder won’t do in the long run. If you are interested in link building, feel free to check out my blog especially dedicated to link building strategies in 2018.
I believe that the connection between blogging and SEO has always been something webmasters understand, but I’ve summarized the main benefits of a well-developed blog section to explain this connection. Thanks for reading, I’ll be glad to answer questions in the comment section if any.