There is a certain kind of romance to small businesses. Something in us feels naturally drawn to rooting for the underdog. And small companies competing with the big fish are definitely at a disadvantage. Or, are they?
Let’s go through the why’s and see how, yet again, services like content writing save the day.
According to the U.S. Small Business Administration unit, in 2018, firms with fewer than 100 employees had the largest share of employment and small businesses, in general, are growing faster than the U.S. GDP.
Why is that?
Well, we can blame it on the 21st century and its prevailing trends of:
We can also blame it on:
Corporations will always exist. They have their own customer base and ways to enchant people, and that’s not the pie small businesses are trying to get a piece of. But, with more and more same-sized companies out there, the pieces of the “small business” pie get smaller and smaller. What am I trying to say?
When that happens, all those breakthrough tech founders, aspiring app developers, unconventional artisans, and everyday plumbers all have to find new ways to win people’s hearts… and get their $.
So, how can you stand out?
Smart marketing and proper SEO, that’s how.
And what’s at the center of those? A little something you might need help with.
There are some things you can’t automate.
Super-duper, unique, quality content.
When people turn to small businesses, they expect them to sound more human, more authentic, and more honest. The solution? Find yourself a team of content writers who will create copy for all your marketing channels (website, business directories, landing pages, app descriptions, ads, video scripts, social media posts, you name it).
It’s important that you choose those writers well and stick with them so your content stays unified across all platforms you are using. This is extremely important in staying authentic and helping people understand you and your brand better.
Let’s also not forget about SEO. People have to be able to find you before they become your clients, right? You can learn more about SEO here.
If you are a small business owner, congratulations! It takes guts and courage to start something on your own and that is truly admirable. My advice? Catch the wave, be proactive and steal the spotlight because if you don’t, someone else will.