Think Pepsi vs. Coca-Cola. Think Marvel Comics vs. DC Comics. Think McDonald’s vs. Burger King. Do you see where I’m going with this? That’s right. Today, I am going to talk about business rivalry or, as the healthier term goes, competition. More often than not, competition is greeted with a furrow between the eyebrows and an overall sense that it is something inherently bad. Well, it’s not, and I’m here to tell you why. If you are wondering what that has to do with our SEO copywriting services — I will get to that as well. But first, the benefits of competition!
Perhaps the Biggest of Them All — Innovation
If you are the only player in a field, you might not be incentivized to move forward and further develop your offering. I mean, if you are the only kid in the park, how can you come up with all the great games that would come to your mind if you had others to play with? On the other hand, if you are operating in a crowded market, you will not succeed if you do what the next guy does. After all, you are fighting to capture the interest (and $) of the same groups of people.
Like the CEO of Nissan-Renault said after being among the first to invest in the development of hybrid and electric vehicles, “the more companies that buy into electric cars, the better it is.”
Innovation Extends to Your Online Marketing Strategy, Too
You didn’t think I’d forget to mention SEO, did you?
Innovation can go in many directions, and one of them is not only about what you are offering, but how you are promoting it to people. In this regard, your website, your social media channels, and your online presence, in general, play a huge role. It is with these services that our SEO copywriting team can help. Keeping tabs on Google’s ever-changing algorithm and tailoring unique, custom content for all your platforms is essentially important to differentiate yourself from your competitors.
Understand Your Core Market
Again and again — competition helps you know your audience.
Competition forces you to focus on your ideal audience, a.k.a. your core market segment. When you are targeting a specific demographic or geographic location, competing with other marketers will challenge you to go the extra mile and really understand your core market.
And Of Course, Better Customer Service
Competing for customers means stepping up your customer service game as well. It’s an efficient way to garner loyal clients who know they can rely on you for a post-purchase follow-up and support. Think about your own purchasing behavior for a sec. Are you more likely to invest in an appliance from a company known for their reliable customer support, or are you going to just throw your money in the wind with one that has a questionable post-purchase service? I thought so, too.
The Good Feeling of Being Complacent
The feel-good aspect of it.
Competition tends to bring the best and the worst out of people. Although professional SEO copywriting services can help you shine, there is something else you can do to get ahead. The best that comes out of competition takes the form of complacency. If you are constantly trying to better yourself, and innovate, your team/employees will be encouraged to push themselves, too. That joined effort will have you all tired at the end of the day (true story for everyone at 411Writers), but you will feel like you are doing something important. Something that others aren’t doing. Something new and exciting.
What other positives would you add to my list? Let me know in the comment section below!
