You’ve got a website, you’ve got content, but no engagement. Your question is probably, “what is going on?” or “why is this happening?”.
Let’s be real, this happens and can happen to anyone – even to the owners of the most successful websites. Many people invest their time, energy, and even their money in their content just to have no one recognize their efforts, no return on investment, no customers, and no engagement.
So what do you do? How do you pivot from this situation? Do you look into blog writers for hire or continue writing the content yourself?
Take my advice for now and keep reading!
Content Marketing is Important
You probably already know this, but make sure you understand it
Yes, for the millionth time – content marketing IS important. However, it is crucial for people to understand that, in most scenarios, if you have content that is not engaging, it is likely to be the content that is the issue and not the idea of “content marketing.”
No matter what industry you are in, content marketing is known to be a crucial part of successful marketing strategies.
In fact, according to the Content Marketing Institute, 91% of Business to Business marketers utilize content marketing in their marketing strategies and 86% of Business to Consumer marketers believe that content marketing is a crucial and key strategy. Along with this, 72% of marketers found that content marketing has increased their leads.
Content marketing works for many entrepreneurs and businesses. If it is not working out for you, the problem could be deeper.
The Content is Not Targeting the Right Audience
Relevance is crucial for readers
If you have content that is not engaging, it could be because it is not relevant to your audience. Your audience should be the first thing on your mind when creating content. Whether you do it yourself or search for blog writers for hire to do it for you, it will help to group your target market based on their interests and personas. Divide broader audiences into more specific groups so you know how to properly appeal to them.
Your Content Has No Value
Without value, what’s the point of reading it?
No engagement with your content can mean that it lacks value. Now, before you start saying how valuable your content is, make sure to understand that everyone has a different view or opinion of what “value” is.
Something valuable to you as a writer or owner of the business may not be as valuable to someone you assume is your audience.
In most cases, readers want the content to be:
Creating content with your clients and their needs or interests in mind can help ensure that your final product has value.
You Might Be Using the Wrong Form of Content
Content marketing isn’t just blogs
There are so many different forms of content out there that you can create. Depending on your business, a blog post may not be what your audience is interested in.
You might want to try different outlets reading content marketing. Maybe podcasts will work better with your audience or video. Infographics are also easier to read, appealing, and have a creative side to them in most cases.
Your Audience Can’t Find Your Content
If your audience can’t find your content, how can they engage with it?
You have to find content first in order to engage with it. To help improve who finds your content and how often it happens, you will have to promote it in some way.
Promoting content doesn’t always mean that you have to pay. There are Organic Search SEO methods, paid social media posts, email marketing, and more.
Strong Content Boosts Engagement
Strong content will also meet the needs and wants of your audience
Whether it’s blog writers for hire that you need to improve the content on your website or you want to explore different content marketing methods, you first need to sort through your audience.
When you have strong content, you will have a spike in engagement.
Make sure you get the website engagement that you want.