Know your audience. This is probably the most repeated phrase in the world of content creation. There is a reason for it. Successful marketers and businesses don’t just take it as gospel, they actually follow it as a commandment. So, here is where creating a buyer (or user) persona steps in. If...
Bridging the gap between people of all colors and cultures is important not just in everyday life, but also through your marketing tactics. There have been far too many instances where top companies have had to apologize for their marketing campaigns due to the message that was delivered. What you...
BTW, can you plz lmk the news ASAP? Thx! – Now, how much of that did you understand? Even if you got the whole message, was it hard for you to read it at first? Some people are used to abbreviating words or acronyms, in this case. However, there are still some late bloomers and it might not...
In Part 1, we started out with some of the most important things that need considering when starting out with seasonal content creation. We covered how to tackle the planning stages and the need to choose your focus. Now, that we have those key elements out of the way, there is still more to think...
Many people ride the holiday content marketing trend. Come December and you see articles about decoration popping out and your YouTube subscription list lighting up with Vlogmas series. Maybe you’re considering it too. But just how do you go about tailoring your content creation to fit the big...
It is what it is. Creating content still sounds scary to some people. Sure, it could be quite a challenge to come up with fresh and unique pieces on a regular basis, even for professional website content writers. That’s why many people consider curating and sharing other people’s work as a less...