In the subtitle, I promised you a battlefield, and I (so originally) joked it will be of the good kind. Funny, but what do I mean by it? I think it is safe to say that attaining and maintaining customer attention on all channels you are utilizing is pretty much the same as holding the fort in an invisible, yet very real, war for customer engagement. Here, I will be focusing on online interactions only and I will try to answer the question of why investing in email copywriting services is worth it.
Customer Service Is the Face of the Company
It Is Your Job to Paint Not a Pretty but a Beautiful Face
My personal advice when it comes to online customer service is always the same — work on creating the best possible site and answer people’s top questions in advance. More work for you at the beginning, less annoyance from hearing the same complaints in the future. When you start building your online presence, you need to consider asking for help from someone who knows a thing or two about SEO. And when I say you need to consider, I am politely saying – you must. Do you have all the vital details about your services/products? Have you educated prospective customers on payment methods, working hours, terms of delivery? Will you be relying on email copywriting services for your email campaigns? Is your About us page really about you or a text you saw on some other company’s website with your logo on it? Needless to say, the list is endless.
In other words, your customer service begins with your website.
Make Social Media Your Best Friend
And Treat It As Such
Perhaps the channels where people are most prone to seek and expect to reach your customer service representatives are your Facebook page, Instagram profile, Twitter, and other social platforms. Being active in the world of social media will signal to your audience that you are easily reachable and determined to keep in touch with them. As a last resort, people will, ultimately turn to your website’s chatbox (given you have one). This means you need to cover that ground as well. You can use AI chatbots or be old-school, the choice is yours.
Let’s Make Way for My Favorite Channel of All — Email Marketing
When it comes to customer service, there is always one more opportunity for you to interact with your client, a.k.a. one more front. You might need email copywriting services for this but at least find out why first.
Strong Customer Service Begins with Anticipation —
Anticipating what your clients will want, what they might ask you about, and how much they would be willing to pay for it. You can easily answer those questions in a well-crafted email marketing campaign. And when I say easily, that is the last thing I mean. However, it is worth the effort. Here, I am not only talking about promoting your products and services. It can be a short message for an upcoming giveaway or a game you are organizing with prizes and vouchers, and you name it. It is about engaging your customers for more than a purchase while. That is still customer service’ ground. 411Writers can help with professional services in the email copywriting department.
So yes, it is a battlefield as you can see. But the best part is, you don’t have to sacrifice anything to win — just pay attention to what your clients want and evolve together with their needs. Anyway, what are your thoughts on the subject? Let me know in the comments below!