Every year, Google makes new announcements that you just want to know everything about. This year, there are a few changes that might lead to a shift in many people’s marketing strategy as the community declared the beginning of the end for keyword-centric advertising; instead, web content writers...
Relaunching a website is usually a very exciting job, but is the effort really worth it? Also, a lot of customers have requested certain changes. Although these changes are meant to be good for your business or the clients you work for, this can be a real double-edged sword for your PPC...
There hardly is an advertiser out there who has never managed a PPC ad campaign. PPC is, after all, about getting high ROI and winning more clients. However, there are plenty of advertisers who continue to go over budget by keeping poorly performing ads way too long, way too often. I am on a...
Ever since there was beautiful blue water and a horizon behind it, people have been dying to go on adventurous voyages through the unknown so they can find the new and the exciting. That’s true for Ferdinand Magellan, Christopher Columbus, James Cook, and any other brave (and arguably crazy) man...
When most people think about starting their career as a Realtor, they think about the various opportunities to work alongside people and assist them in making some of the biggest transactions of their lifetime – purchasing or selling their homes. Oh, and let’s not forget… that commission is...
Before I was a copywriting professional, I was a marketer. And things like, building brand equity and finding the new FOMO campaign millennials would obsess over tomorrow, was my life. That and coffee. It wasn’t until recently that I realized just how intertwined brand equity and quality...