411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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Let’s Talk About… YouTube Video Optimization
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Teo

Let’s Talk About… YouTube Video Optimization

In an increasingly more crowded online space, the ones who lead rather than follow are those who continuously expand their content repertoire. That is NOT to say relentlessly adding more pages to your website and hoping you stuffed enough keywords to make you more visible. No. That Is to say...

The Advantages of a Small Business
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Nick

The Advantages of a Small Business

Online search marketing has significantly grown in the last years as the online search continues to develop from a novelty to a standard and regular feature in our everyday lives. This article is dedicated to all the small and medium-sized businesses looking to improve their online presence. Of...

The 4 Pillars of Convertible Email Copywriting
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Teo

The 4 Pillars of Convertible Email Copywriting

The days when content marketers with huge mailing lists were the only ones to crave well-crafted email copywriting are long gone. Nowadays, we see more and more brick-and-mortar businesses go down the same email-paved path and for good reason. Email marketing has an average ROI of 122%, and it is...

Planning a Successful Content Marketing Campaign in Advance
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Nick

Planning a Successful Content Marketing Campaign in Advance

If you have been reading blog posts, you should have noticed that at some point there are a lot of how to do something in the next year. For example, my title could have been “Content Marketing in 2018” or “How to update your content strategy in 2018”… but nope. I believe it’s more important...

The Clicks and the Baits of Clickbaits — a Closer Look
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Teo

The Clicks and the Baits of Clickbaits — a Closer Look

Okay, I’ve been dying to write this blog. As I’m sure you’re dying to be richer and thinner. That said, keep your expectations low. After all, I did start with a clickbait and anything good rarely comes out of that. If you have any contact with the outside world, it is safe to say you live and...

What Makes a Good QA Team?
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Nick

What Makes a Good QA Team?

Here is another article dedicated to content. This time, I will focus on how to properly review a ready content and possibly improve it. My fellow blogger, Teo, talked about the importance of detailed proofreading and you can see her blog for more information about that. Keep reading my blog to...

3 Common Web Content Mistakes in SEO
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Nick

3 Common Web Content Mistakes in SEO

  Content marketing is growing year after year, many call themselves content writers, and probably, they have every right to do so. I started out as a website content writer myself, and I had no idea I would be doing this for so many years. Anyway, this is a story for another time, my point...

What’s Important for Link Building in 2018
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Nick

What’s Important for Link Building in 2018

There are many opinions on what the most important part of the SEO process is, but there is no doubt that backlinks are a crucial ranking factor. It’s true that I’m just a website content writer, but during the years I’ve done many solo projects, and link building is something I needed to learn....

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