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Should Your Brand Be Getting in the Ring Ready to Fight?
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Nikki

Should Your Brand Be Getting in the Ring Ready to Fight?

Chances are that you’ve seen it before – brands truly showing what they believe in by taking a stand on social or political issues by incorporating them in their marketing techniques. This is often done through their content writing agency or digital marketing campaigns. Consumers these days...

Crazy But Genius: The Mad Hatters of Content Marketing
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Vicky

Crazy But Genius: The Mad Hatters of Content Marketing

In the history of great storytelling, Alice in Wonderland remains one of the most extraordinary and unique plots created and told to this day. The brainchild of Lewis Carroll that was even recreated by the Walt Disney Company in a 1951 animation and a 2010 live-action blockbuster. The world has...

Effective Advertising for Businesses and Why It Works
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Nikki

Effective Advertising for Businesses and Why It Works

The common theory for “effective advertisements” is that they have to be creative. While this may be true, it is not the only thing that people are looking for. Businesses and companies invest millions, even billions of dollars in single advertisements alone. You might ask “why do they do this?”...

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