According to the dictionary, the word prime, means, “to prepare someone for a situation, so that they know what to do.” In a relatively twisted way, that’s exactly what priming marketing does to people. It prepares them to make a particular purchase or complete a specific action. The trick is,...
Once you start a business, your goal is likely for you and your business to make it big. Even if it is not as big as, let’s say, Microsoft, you still want it to be known, successful, and profitable. Not every business will be successful, but you can definitely take a few steps in the right...
We can learn from everything around us. From books, from our family and friends, from our hobbies and various activities. When the said activity is our job, the quicker one starts extracting lessons from it, the better. I write every day (as you can imagine) but so far, I’ve never written about...
I am a bit insecure about this. There, I said it. We can move on now. So, here I am in a writers’ meeting room getting an assignment that makes all my parts happy. I walk out of there wearing my pink glasses thinking “I soooo got this.” And then all my parts freeze. How the hell am I to find what...
If you have anything to do with buying or providing content writing services, you have surely come across writing aid programs like Grammarly. Their goal is to make our writing lives easier by spotting mistakes and offering quick solutions to grammar inaccuracies. Seeing Grammarly’s green circle...
Compelling writing in advertising is all about what isn’t written but rather felt, implied. It’s the meaning and sub-meaning, and the sub-sub-meaning of both that matter. So, when you hire a content writing agency or a freelance writer for your website and other platforms, it’s important they know...