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The Disease of the Masses — Who Writes and Who Reads
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Teo

The Disease of the Masses — Who Writes and Who Reads

First of all, Corona beer isn’t contagious. Secondly, I feel somewhat responsible for this coronavirus outbreak. I started writing a blog about a mass disease, and then one appears. Coincidence? YES. On to my disease now. I’m really lucky to work at a really cool content writing agency where we...

Attracting and Holding Users’ Attention Online
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Nikki

Attracting and Holding Users’ Attention Online

The average attention span of a human has decreased from 12 seconds long in the year 2000 to 8 seconds in 2013. Did you know that a goldfish has an attention span of 9 seconds? With that being said, take a moment to reflect on your actions. How often do you find that you are scrolling through...

Drop the Mic, Not Your Nerves: Responding to Negative Reviews
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Teo

Drop the Mic, Not Your Nerves: Responding to Negative Reviews

My dad’s great. There’s so much you can learn from him. But there’s one thing he does that none of us should — he likes “erasing” problems rather than solving them. As I was researching the topic, I came across a number of questions like “how to delete negative reviews on Google and Yelp” coming...

You Win Some, You Lose Some: Marketing Failures in 2019
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Vicky

You Win Some, You Lose Some: Marketing Failures in 2019

As future-oriented as I could possibly be, when a good past year review is due, I deliver. In terms of marketing, the year was more than diverse. When you provide content writing services to businesses, you must be able to learn from both the best in the game and the ones that fail epically. So,...

Does Readability Trump Creativity in Content Writing?
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Teo

Does Readability Trump Creativity in Content Writing?

Better readability or more creative freedom — that is the question. As writers, do we prefer to be understood or release content into the world exactly how we picture it? If you only write for fun, you can let your ego grab the wheel. If you work at a content writing agency, however, you must...

Why Nobody Cares About Your Pop-Ups
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Vicky

Why Nobody Cares About Your Pop-Ups

Among all other advertising techniques, perhaps the pop-up is the one we all hate with the strongest passion. In my mind, the human equivalent of pop-up ads is this annoying nag in the center of Rome that will try to sell you a flower by just putting it into your hand before you realize what’s...

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