I promised to talk about the trustworthiness of web articles and here it is. I mentioned this in the relation between paying for ads and the quality of the product/service your clients get when they click on these ads. The conclusion was that no matter how much you spend on ads, if your product is...
Hi, folks, how has your digital marketing world been since Google introduced its newest update? Yes, I’m talking about BERT. Say hi to BERT, it is pleased to meet you, but is your content writing output pleased with the encounter too? Has it already affected your website’s ranking or are you yet...
We often like to say this or that works like a well-oiled machine. I’ve heard it from clients, too: “When we hire writers we trust, it’s like we’re hiring Scorsese to do a film for us. We expect them to deliver each time.” Machines don’t fail, and even though we know they sometimes do, we still...
More than half the searches made on Google end up without a click to another website in the SERP (search engine result page). Wow, what? People search for things and don’t even care to click a website that corresponds with their query, as ranked by Google? Exactly. More than 50% of them do. What...
So, let’s talk about what’s on everybody’s mind: Impeachment. Will Trump go down? Is Pelosi going to go through with the procedure? Do we really care to know the identity of the mysterious whistleblower? Does Zelensky have any balls? Nah, I’m just kidding. Sort of. But as I was desperately looking...
In a survey from August 2019, 2/3rds of over 1,500 SEO professionals reported that the weight of the ranking factors varies depending on the query made in the search engine. Among the ranking factors and their importance, the exact match keyword use is at 6th place. If you want to know what that...