This is not another post about a copywriter, not even a website content writer, who feels underappreciated. Not even slightly. In the next lines, you will see my theory of how this feeling originates and if there is anything that you can do about it. The first factor that comes to mind is…...
Most of the marketers today understand the potential power of content to engage potential customers. However, many of those so-called marketers still underestimate the commitment required to deliver content that their target audience will discover and truly value. Consumers today are exposed to...
Every webmaster who needs content has thought about the benefits of hiring a freelancer vs those of using the services of a content writing agency. If this is your case, you should ask yourself the following question first: Do you need written content on a regular basis or one-time? Before giving...
Repeat after me: What I learned in school does not reflect real life. I am talking about those essays covered in red with your teacher’s comments to avoid repetition and “Choose a different word.” Avoiding repetition then was important so you can expand your vocabulary and sound like a 6th-grader…...
To all TLDR folks out there, let me start with the conclusion: “You can’t sell anything if you can’t tell anything.” — Beth Comstock, the Vice Chair of General Electric That’s all there is to content marketing, not just in 2019, but in all the years passed and ahead of us (yes, I have a...
Being a writer was never part of my plan. I used to hate English classes at school and preferred art and math a lot more. But little did I know that one day, I will start my own blog and eventually turn writing in a career that I love. Today, as a person who has been writing both for pleasure and...