When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.
To all TLDR folks out there, let me start with the conclusion: “You can’t sell anything if you can’t tell anything.” — Beth Comstock, the Vice Chair of General Electric That’s all there is to content marketing, not just in 2019, but in all the years passed and ahead of us (yes, I have a...
Being a writer was never part of my plan. I used to hate English classes at school and preferred art and math a lot more. But little did I know that one day, I will start my own blog and eventually turn writing in a career that I love. Today, as a person who has been writing both for pleasure and...
There is a certain kind of romance to small businesses. Something in us feels naturally drawn to rooting for the underdog. And small companies competing with the big fish are definitely at a disadvantage. Or, are they? Let’s go through the why’s and see how, yet again, services like content...
Two words, three-letter difference, so what? That, my fellow content writers, is the fine line between bad and bold. Sure, it is no secret that the goal of blog sections is to show off what you know about your niche/industry and how valuable you can be to your… CLIENTS. Yes, blogs are there to...
There is no such thing as a designated cookie-cutter website content writer. Not if you want to change that. No past is perfect and all experience matters. When it comes to quality content writing, many of us (and I totally used to fall into that category), think we are not good enough for it. We...
As a content writer, I spend a lot of time on the Internet, reading E-commerce articles. I pay special attention to statistics, and I see the same numbers for different years. I’ll talk about the trustworthiness of web articles another time (I promise), but I could not miss the following statistic...
Include a keyword in the title, include a keyword in your first paragraph, evenly distribute the external and internal links on your article, try to include a keyword in your headings… Does this sound familiar to you? If you provide content writing services, you are probably bored to death with...
I have a theory about why many refrain from using the storytelling techniques in their marketing and content writing efforts. I believe it’s because good stories have a personal element to it. They’re not a dry piece of information about what your business does. It’s not about set-in-stone facts....