411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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Eavesdropping Your Customers Is Not Enough
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Teo

Eavesdropping Your Customers Is Not Enough

To be perfectly fair, the concept of social listening creeps me out. The idea that someone is tracking my social activity and analyzing it feels a lot like an invasion of my public privacy, so to speak. Then again, social listening will never stop me from sharing my opinions on a brand or a...

What Happened to Google Glass?
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Nick

What Happened to Google Glass?

I’m starting with a question today. As a tech person, is there anything you cannot like about wearing a computer like a regular pair of glasses? Imagine taking photos, sending texts and tweets, looking up for information (every student’s dream), and navigating without walking into a tree, just by...

What Will Help Your Ranking: Long or Short-Form Content?
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Nikki

What Will Help Your Ranking: Long or Short-Form Content?

Have you ever wondered why it takes you so long to create a piece of content? For many of us, it takes us a long time to express ourselves or get a message across. Especially when it comes to the content of our site. Now, even though the knowledge may already be there, it is the way we want to...

3 Lessons Medium Teaches Us For Successful Content Strategy
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Vicky

3 Lessons Medium Teaches Us For Successful Content Strategy

Medium turned the blogging sphere on its head. The brainchild of the co-founder of Twitter has brought digital publishing to the next level for readers and writers alike. Actually, in its realm, readers are writers and vice versa. The content creation platform is open to anybody with something...

Utilizing the Skyscraper Technique For Your Blogs and Website
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Nikki

Utilizing the Skyscraper Technique For Your Blogs and Website

It’s possible that the first thought that came to mind when reading “Skyscraper” was about really tall buildings… well, that’s not the case. Even though we will be referencing them later on in examples, the buildings are not exactly the topic for today. It is more so about creating content and...

SEO Content Writing for Downloadable App Descriptions
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Nick

SEO Content Writing for Downloadable App Descriptions

2018 is nearing its end, and SEO keeps getting more and more awareness. I can’t say the same thing about ASO and product description writing… And what I mean is that ASO as a service is not getting enough recognition among app developers. Of course, content writing specialists and other online...

Minimalism and Content Creation – Is Less Actually More?
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Vicky

Minimalism and Content Creation – Is Less Actually More?

The more the better, right? Maybe in some cases. But, when it comes to publishing written or visual content on your website, and especially social media channels, it’s quite debatable whether that’s true. Minimalism has been an uprising trend in many areas of our lives but how does it relate to...

Proper Image Optimization — the Tips and Tricks of the Trade
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Teo

Proper Image Optimization — the Tips and Tricks of the Trade

After you have taken care of the content, it is time to move on to the next thing on your “must optimize” list. And that thing is images. The SEO umbrella can shelter you from the rain of competitors but only if you make the effort to open it. Today, I will be going back to the roots that any...

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