In the SEO game, just an informative and creative content is not a guarantee you’ll find readers. I myself as a web content writer face challenges like this every day, and I will give you a piece of advice on both how to turn low-quality text into a neatly organized content and how to proceed with really good quality content that is giving a high bounce rate.
Keeping up with the latest SEO algorithm updates is impossible. Well, you can read a thing or two, but changing your whole marketing strategy just because there is something new that might help your ranking seems like a waste of time for many people…
When technical improvement is not an option, focus on content quality. It always pays off!
But if you already did everything you could to write the most creative and high-quality content on a certain topic, why do you feel your content might be treading on thin ice?
- What is thin content?
- And is it bad for your website?
A content is considered to be thin, when it has little or no value the reader. If there is a page you or somebody else consider thin by comparing Google Analytics data, this doesn’t mean your page has no or low value to you and your website. Usually, you want to check the page views, average time on page, and bounce rate – these are the most important statistics.
Having a satisfying number of pageviews combined with a high percentage of people leaving the page in 3 seconds is considered bad. However, in some cases, this may be the webmaster’s intention. For example, a page with a really good video linked in your website that makes your readers call you is definitely a win even if the readers leave your page after following the link.
All I’m saying is that numbers not always do the talking. However, if you want to improve those numbers, stay on this page to see what you can do to improve your content creation strategy and present your content even better.
Is your content presentable enough?
If you want to improve your content, you will need to find what to improve before anything else. Even if you are paying for content writing services to a third party, I advise you to be aware of the following:
Duplicate content – Be aware of the small phrases you keep using all the time. They can be easily marked down as duplicated. Also, if there is not enough content on a page for the bots to distinguish, they may mark it down as duplicate, regardless of the fact it seems unique to human eyes.
Duplicate title tags – Publishing articles on a regular basis often leads to duplicate titles. Although it is unlikely that you’ll get your site penalized for duplicate titles, it is not recommended, and you should really look into it.
When you are done with checking and improving pages that classify as thin content pages, you can actually read your text and do something to improve it. Sometimes rewriting the text is the easiest option.
My tips for a better content organization:
- Define a clear information structure
- Keep it simple, don’t write about something that is not relevant
- Target a certain audience, but always consider different groups of people
- Offer different entry points
- Read your comment sections, see what your readers like
- Group related content for a better user experience
In conclusion, you should always make sure that a certain page adds value for your readers. After all, your content is there for your human visitors, and not Google bots. Let me know if you have any questions in the comment section below.