We all see that AI is taking the lead when it comes to many AdWords options. I believe humans can still add value to campaigns and actually do a better job than artificial intelligence. SEO content writers and PPC experts can confirm that. Keep reading for more information. Humans are better at...
PPC, also known as Paid Search Advertising (PSA), is important for your online business success, and I believe that it is a necessary component of the complete and successful marketing campaign. Whether you have some previous knowledge about it or not, this article will tell you what you need to...
Content is everywhere. Just look around — it’s in your favorite book, on the screen in front of you, in the music you’re listening to, in the epigram you got with your coffee this morning. And if you run a business, content is everywhere on your platforms, in your banners, on your packaging. So,...
Just like there is local and organic SEO, there is some sort of local and global ASO. Right now, the Google Play Store and iOS App Store are available in more than 130 countries, so it kind of makes sense to assume you can optimize for only local searches or you can go global. The first question...
It seems that by now everyone knows what social media is. Yet, there are some who still can’t see the benefits of incorporating it into their marketing strategy. Some business owners don’t have the desire or skills to lead a successful, ongoing social media marketing strategy and that honestly...
Improving or adding new quality content is not easy, but sometimes, it is the only option for better optimization. Yes, you can always find a way to get more links, you can always boost your social media presence, but let’s be honest here, the content is our doorway to entering countless SEO...