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Fake News: The Second Front in the Battle Against COVID-19
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Koko

Fake News: The Second Front in the Battle Against COVID-19

Let’s be honest and admit it – the world is sick! Countries are locked, people are asked to stay indoors, and the global healthcare system is flooded. To make things worse, misinformation is spreading like wildfire. Since the beginning of the crisis, countless conspiracy theories have...

Keeping Your Content Strategy Flexible
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Nikki

Keeping Your Content Strategy Flexible

As content writers, we know how crucial it is to have a level of flexibility in your content to stay relevant. Fresh content is constantly evolving, and scraping content is something that should be part of your content strategy. It’s also a reason to use content writing services to keep your...

Crowning Panic – How to Think Straight & Survive the Outbreak
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Teo

Crowning Panic – How to Think Straight & Survive the Outbreak

It’s real, and it’s here. What started as a single case in a faraway province in China is now a worldwide pandemic with unpredictable implications both for people and for businesses. The COVID-19 outbreak gave birth to a virus, more dangerous and a lot scarier than the flu itself – mass...

Instagram Captions: Visuals Aren’t Just What You Need to Post
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Nikki

Instagram Captions: Visuals Aren’t Just What You Need to Post

A picture is worth a thousand words. Wrong. Well, kind of. When it comes to the visuals you are posting on Instagram, you are going to need more than just a beautiful photo and some relevant hashtags. At least if you want to increase your engagement and grow your user base. We, as writers, don’t...

Priming in Advertising: The Birthchild of Psychology and Copywriting
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Teo

Priming in Advertising: The Birthchild of Psychology and Copywriting

According to the dictionary, the word prime, means, “to prepare someone for a situation, so that they know what to do.” In a relatively twisted way, that’s exactly what priming marketing does to people. It prepares them to make a particular purchase or complete a specific action. The trick is,...

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