The common theory for “effective advertisements” is that they have to be creative. While this may be true, it is not the only thing that people are looking for. Businesses and companies invest millions, even billions of dollars in single advertisements alone. You might ask “why do they do this?”...
Founding a startup comes with a lot of challenges, that’s not news. Among them, there is one that some people see as a particular struggle: creating and publishing relevant content on a consistent basis. The truth of the matter is, you can’t afford lousy content on your website. It will just...
This is not another post about a copywriter, not even a website content writer, who feels underappreciated. Not even slightly. In the next lines, you will see my theory of how this feeling originates and if there is anything that you can do about it. The first factor that comes to mind is…...
Most of the marketers today understand the potential power of content to engage potential customers. However, many of those so-called marketers still underestimate the commitment required to deliver content that their target audience will discover and truly value. Consumers today are exposed to...
Every webmaster who needs content has thought about the benefits of hiring a freelancer vs those of using the services of a content writing agency. If this is your case, you should ask yourself the following question first: Do you need written content on a regular basis or one-time? Before giving...
You do it in the toilet, you do it at your desk, you do it with someone else. You’re listening to podcasts, duh. To all the podcast junkies out there, we’re in this obsession together. To all entrepreneurs wondering whether podcasting is an investment worth making, this blog is for you. To all...