411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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Trump (in) the Fake News
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Teo

Trump (in) the Fake News

So, let’s talk about what’s on everybody’s mind: Impeachment. Will Trump go down? Is Pelosi going to go through with the procedure? Do we really care to know the identity of the mysterious whistleblower? Does Zelensky have any balls? Nah, I’m just kidding. Sort of. But as I was desperately looking...

What You Need to Know About Instagram’s New Creator Account
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Nikki

What You Need to Know About Instagram’s New Creator Account

As a business owner or entrepreneur, it is common for you to always try to stay ahead of the game and do more with your brand. You may find yourself trying to take advantage of new tools related to productivity or saving money. It is possible for you to hire writers to develop the content on your...

The Importance of Exact Match Keyword Use in Google Ranking in 2019
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Vicky

The Importance of Exact Match Keyword Use in Google Ranking in 2019

In a survey from August 2019, 2/3rds of over 1,500 SEO professionals reported that the weight of the ranking factors varies depending on the query made in the search engine. Among the ranking factors and their importance, the exact match keyword use is at 6th place. If you want to know what that...

Effective Advertising for Businesses and Why It Works
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Nikki

Effective Advertising for Businesses and Why It Works

The common theory for “effective advertisements” is that they have to be creative. While this may be true, it is not the only thing that people are looking for. Businesses and companies invest millions, even billions of dollars in single advertisements alone. You might ask “why do they do this?”...

What All Entrepreneurs Should Know About Content Writing
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Vicky

What All Entrepreneurs Should Know About Content Writing

Founding a startup comes with a lot of challenges, that’s not news. Among them, there is one that some people see as a particular struggle: creating and publishing relevant content on a consistent basis. The truth of the matter is, you can’t afford lousy content on your website. It will just...

Copywriting Is Dead
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Nick

Copywriting Is Dead

This is not another post about a copywriter, not even a website content writer, who feels underappreciated. Not even slightly. In the next lines, you will see my theory of how this feeling originates and if there is anything that you can do about it. The first factor that comes to mind is…...

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