411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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Attracting and Holding Users’ Attention Online
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Nikki

Attracting and Holding Users’ Attention Online

The average attention span of a human has decreased from 12 seconds long in the year 2000 to 8 seconds in 2013. Did you know that a goldfish has an attention span of 9 seconds? With that being said, take a moment to reflect on your actions. How often do you find that you are scrolling through...

Meme Marketing: Does It Work & Is It For Everybody
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Vicky

Meme Marketing: Does It Work & Is It For Everybody

I was recently asked if I am interested in becoming a meme curator for the social media channels of a newly-established hot sauce reviewer. I declined, providing content writing services still looks like the better option for me. But, this offer made me think. Yes. If you, like me, are thinking:...

Alexa, Are You My Business’ Next Marketing Channel?
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Nikki

Alexa, Are You My Business’ Next Marketing Channel?

Amazon’s voice service and virtual assistant, Alexa, is used in many homes nowadays through devices like the Amazon Echo. It is like having your very own virtual and personal helper around the house. “Alexa, turn down the lights.” “Alexa, play the latest hip-hop music.” “Alexa, tell me a joke.”...

Why People Aren’t Engaging With Your Content
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Nikki

Why People Aren’t Engaging With Your Content

You’ve got a website, you’ve got content, but no engagement. Your question is probably, “what is going on?” or “why is this happening?”. Let’s be real, this happens and can happen to anyone – even to the owners of the most successful websites. Many people invest their time, energy, and even...

Get off at Floor Success: The 60-Second Elevator Pitch That Works
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Teo

Get off at Floor Success: The 60-Second Elevator Pitch That Works

So, a couple of months ago, I got the opportunity to attend a screenwriting workshop. It was about the art of adapting pre-existing material into a screenplay that sells (or at least one that makes you feel good about it). We dissected the process, looked at some success stories, some writing...

Sexism in Ads: Where Do We Cross the Line
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Vicky

Sexism in Ads: Where Do We Cross the Line

Unfortunately, in 2020, sexism is still a problem. Stereotyping, generalization, and prejudice all based on gender is something both men and women are victims of in many areas of their lives. In our agency, we believe that we are not simply providing content writing services to people. We are also...

2020: New Year, New Content
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Nikki

2020: New Year, New Content

The year is coming to a close. Many businesses are trying to get back into the swing of things again after the holidays, and there are bigger things to worry about in the new decade – new content. 2019 is gone, which leaves the question, “What is going to change in 2020?” Many are wondering...

Drop the Mic, Not Your Nerves: Responding to Negative Reviews
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Teo

Drop the Mic, Not Your Nerves: Responding to Negative Reviews

My dad’s great. There’s so much you can learn from him. But there’s one thing he does that none of us should — he likes “erasing” problems rather than solving them. As I was researching the topic, I came across a number of questions like “how to delete negative reviews on Google and Yelp” coming...

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