411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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Good Times for Content Marketing In 2019
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Vicky

Good Times for Content Marketing In 2019

Howdy, it’s me again, with another 2019 marketing recap. Did you check out my last article about some of the noteworthy failures we saw this year? If we are on the same page, let’s not waste any more time and let’s celebrate some of the great moments in the marketing world for this past...

Incorporating Hashtags in Your Content to Boost Your Business
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Nikki

Incorporating Hashtags in Your Content to Boost Your Business

Maybe you already decided to hire writers for your content creation strategy, which is a great first step. However, you may want to take it a step further and incorporate the use of hashtags for an additional boost in business. Many of us who have and use social media platforms – whether it...

You Win Some, You Lose Some: Marketing Failures in 2019
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Vicky

You Win Some, You Lose Some: Marketing Failures in 2019

As future-oriented as I could possibly be, when a good past year review is due, I deliver. In terms of marketing, the year was more than diverse. When you provide content writing services to businesses, you must be able to learn from both the best in the game and the ones that fail epically. So,...

What Is Ghostwriting & Should You Use It for Your Blog?
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Teo

What Is Ghostwriting & Should You Use It for Your Blog?

They say ghosts can go through closed doors, make lights go off, move objects, and make you mess up your pants. Turns out, ghosts can also write. It’s a thing called ghostwriting, and no matter if you are a blogger, author, or in any way related to content creation, you can benefit from it, too....

Content Actually: Christmas Movies and Content Strategy
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Vicky

Content Actually: Christmas Movies and Content Strategy

Ah, Christmas movies. I have a special place in my heart for them. I was watching Love, Actually the other day, you know, to start the holiday season on the right note. As I was following the multi-plot storyline, as attentively as I did the first time I saw it, my brain was stormed by an idea....

Does Readability Trump Creativity in Content Writing?
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Teo

Does Readability Trump Creativity in Content Writing?

Better readability or more creative freedom — that is the question. As writers, do we prefer to be understood or release content into the world exactly how we picture it? If you only write for fun, you can let your ego grab the wheel. If you work at a content writing agency, however, you must...

Multichannel and Omnichannel Marketing for Your Business – Part 2
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Nikki

Multichannel and Omnichannel Marketing for Your Business – Part 2

Welcome back! Hopefully, you have had a chance to take in the plethora of information that I provided for you last time about the differences between multichannel marketing and omnichannel marketing. If you haven’t already discussed it with your content writing agency, then by the end of this...

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