Everybody’s online. You’re having a conversation, a question pops up, you ask Siri or Google, and you get your answer. We are now hardwired to look for solutions to our problems and needs online. That covers everything from “what is hamartia” and “the weather today” to “long-sleeve pink...
You got it. You were doing the dishes or taking a nap, and it came to you — your brilliant million-dollar idea. Great. What now? Do you just let it go down the drain and sleep through it… OR do you move mountains to make it happen? If you belong to the first group, the checklist of the aspiring...
There is a certain kind of romance to small businesses. Something in us feels naturally drawn to rooting for the underdog. And small companies competing with the big fish are definitely at a disadvantage. Or, are they? Let’s go through the why’s and see how, yet again, services like content...
It seems like Google really wants to make everyone happy – the searchers and the service/product providers. This is what the main goal of Google My Business is, to help businesses get more visibility, provide them with an interface that allows them to take charge of how their business is...
So, you’ve learned how to code, you’ve developed a few apps, keep several in progress, and you are generally enjoying the fact that you can call yourself an app developer. You know there’s still a lot to learn, but the real questions are… Can you make it? Can you survive as an app developer?...
Know your audience. This is probably the most repeated phrase in the world of content creation. There is a reason for it. Successful marketers and businesses don’t just take it as gospel, they actually follow it as a commandment. So, here is where creating a buyer (or user) persona steps in. If...