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How to Target New Clients Through Content
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Teo

How to Target New Clients Through Content

Ever since there was beautiful blue water and a horizon behind it, people have been dying to go on adventurous voyages through the unknown so they can find the new and the exciting. That’s true for Ferdinand Magellan, Christopher Columbus, James Cook, and any other brave (and arguably crazy) man...

Why Photography Experts Need SEO Copywriting on Their Website
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Teo

Why Photography Experts Need SEO Copywriting on Their Website

Photography is a way of feeling, of touching, of loving… That’s what Google suggested when I asked it to give me some inspirational quotes about photography. That and loads of other quotes. And then it hit me. What do they all have in common? Content. We may need photography to move us, but we...

The Reality of the Real Estate Industry and How to Succeed
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Nikki

The Reality of the Real Estate Industry and How to Succeed

When most people think about starting their career as a Realtor, they think about the various opportunities to work alongside people and assist them in making some of the biggest transactions of their lifetime – purchasing or selling their homes. Oh, and let’s not forget… that commission is...

How Content Marketing Can Improve Your Self-Employed Business
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Nikki

How Content Marketing Can Improve Your Self-Employed Business

For some people, being at the top of a company that isn’t their own but pays well is satisfying enough for them. However, this is not the case for everyone. Being your own boss – it has a nice ring to it, doesn’t it? This is the dream for most people living in America: being able to control...

Building Brand Equity with Quality Copywriting
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Teo

Building Brand Equity with Quality Copywriting

Before I was a copywriting professional, I was a marketer. And things like, building brand equity and finding the new FOMO campaign millennials would obsess over tomorrow, was my life. That and coffee. It wasn’t until recently that I realized just how intertwined brand equity and quality...

Why Startups Need Quality Content
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Teo

Why Startups Need Quality Content

A: Cookies are great. What’s not to love about cookies? B: Cookie cutters, that’s what’s not to like about them. While it may be pleasing to the eye seeing rows and rows of perfectly shaped cookies on a baking tray, seeing the same content on the World Wide Web tray is not only far from pleasing,...

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