When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.
Know your audience. This is probably the most repeated phrase in the world of content creation. There is a reason for it. Successful marketers and businesses don’t just take it as gospel, they actually follow it as a commandment. So, here is where creating a buyer (or user) persona steps in. If...
As human beings, we seek entertainment in everything we do. We go to the cinema, we overuse social media, we sleep with our phones by the pillow. The smartphone industry thrives today because these smart gadgets are our gateway to the world of entertainment, and it only takes a few taps to enter....
Bridging the gap between people of all colors and cultures is important not just in everyday life, but also through your marketing tactics. There have been far too many instances where top companies have had to apologize for their marketing campaigns due to the message that was delivered. What you...
Just around Christmas time and any other holiday in general, one (me) can’t help but dream about getting a beautiful new pair of earrings, a neckless, or a bracelet. Yet, another year has come and gone without me getting one. So, naturally, the next thing I do will be Googling jewelry instead of...
Okay, you got me. I love movie references in my titles. Sure, I missed the second installment (Dawn of the Planet of the Apes) simply because apps are no apes, their empire is not likely to fall. Why war? Because apps constantly compete to gain a greater following. Since we already covered the...
If you didn’t know by now, I will remind you that every piece of content that you put on your website should be copy edited and/or proofread by your web content writers. This is important not just for the sake of your website, but also because poor grammar and spelling mistakes – which you...
January, 1st. I know I’ve said it a thousand times in the past, but new year equals new me. No more junk food. Definitely more exercise. Yes, I need to get out there and change my meal plan and habits. If I had a penny every time I promised myself that at the start of a new calendar...
In July of what is now last year, 2018, one of the biggest industries on the planet, the mobile app ecosystem, turned 10. Its proud parents Apple, Google, Microsoft, and Amazon continue to thrive because of their talented child. Today, we will go over the topics of app popularity in numbers, the...