411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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Newsjacking Can Help Your Real Estate Content and Blogs
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Nikki

Newsjacking Can Help Your Real Estate Content and Blogs

Today, everyone is so digitally connected, which means that we tend to stay up-to-date on the latest news no matter how busy we may be with other things. This news is interesting, and it is what keeps readers engaged. Using newjacking and the services of professional website content writers for...

The Content Writer Diaries: How to Overcome Self-Doubt
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Vicky

The Content Writer Diaries: How to Overcome Self-Doubt

Ask a writer of any kind about their struggles. You are most likely to get one of two answers: lack of creative confidence and procrastination. As a professional SEO web content writer, I’ve learned how to make that little voice inside our heads ‘sit down and be humble’. So, if you are someone who...

When SEO Met Social Media… and They Had a Baby — SMO
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Teo

When SEO Met Social Media… and They Had a Baby — SMO

Boy walks into a bar. Girl is socializing with the folks inside. They lock eyes. A while after, SEO and Social Media become the proud parents of my topic today — SMO (Social Media Optimization). So, what is this cool-named “baby” all about and does it rely on unique content creation like its papa...

Incentive Marketing in Real Estate Through Your Website Content
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Nikki

Incentive Marketing in Real Estate Through Your Website Content

We all know by now that the main goal for a real estate agent is to have a consistent flow of leads. Yes, this is the goal but it is not always the case because of how the market fluctuates. However, that shouldn’t get you down and it doesn’t mean that you can get those leads as often as you would...

UX Writing vs. SEO Content Writing – What Are the Differences
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Vicky

UX Writing vs. SEO Content Writing – What Are the Differences

If you’ve been keeping track with the digital space nowadays, you’ve probably stumbled oftentimes upon the term “UX”. The abbreviation stands for User Experience and it’s usually paired with the word “design.” You got it, designing the journey of the user. But lately, the UX-oriented approach has...

The Frankenstein in the Room — the One-Sentence Pitch Explained
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Teo

The Frankenstein in the Room — the One-Sentence Pitch Explained

Let’s talk about… sweat. You’re looking down at the floor in the waiting room trying to focus and get your game face on for the pitch meeting. You are perfectly ready. You have the specs, the research, the visuals; you have 30 minutes of attention all to yourself and your idea/product/brand. If it...

Increase Real Estate Leads This Fall and Winter
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Nikki

Increase Real Estate Leads This Fall and Winter

Many real estate agents can agree that there are slow months – those being the fall and winter seasons. This is because of a variety of different factors; however, that doesn’t mean you can’t make money or gain leads during this time period. The real estate market is still alive and sales...

The Importance of Content for the Decision-Making Process
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Vicky

The Importance of Content for the Decision-Making Process

For the most of it, our brains still remain an uncharted territory. What we’ll be exploring today, is not the occasional trick of the light that lures you into buying something you didn’t want. Instead, we will look at the way skilled web content writers craft their copy in order to...

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