When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.
If you have already checked out our website, you might have noticed the “Order Content” button. Upon clicking it, you’ll be taken to a page that lets you indicate your preferences – the type of content, number of words, and preferred style and voice. This article is dedicated to the last...
These days, blogging is so much more than just a way to generate a following for your business, it is a way in which you can educate people about what you have to offer but in a more creative way. It can give these followers a look into your business, what you do, how you do it, and why you do it....
We may not all get to go on 5-star cruises in our lives, but we do all sit at the hairdresser’s chair for a haircut every once in a while. Okay, maybe for more than a haircut and more frequently than that (guilty as charged), but still — we all go to hair and beauty salons. We usually have a...
In order to get business, law firms may hand out business cards, display flyers, but it is more likely that their client will search for them first. People don’t know when they will need a lawyer and end up searching for one last minute due to an urgent situation – and no matter whether it...
Every year, Google makes new announcements that you just want to know everything about. This year, there are a few changes that might lead to a shift in many people’s marketing strategy as the community declared the beginning of the end for keyword-centric advertising; instead, web content writers...
Relaunching a website is usually a very exciting job, but is the effort really worth it? Also, a lot of customers have requested certain changes. Although these changes are meant to be good for your business or the clients you work for, this can be a real double-edged sword for your PPC...
In a visual world where every ad or piece of promotional material is targeting our attention, only the most pleasing and functional products and services make it to the surface. ‘Design’ could mean many things and encompass hundreds of different aspects. In a nutshell, a designer’s job...
There hardly is an advertiser out there who has never managed a PPC ad campaign. PPC is, after all, about getting high ROI and winning more clients. However, there are plenty of advertisers who continue to go over budget by keeping poorly performing ads way too long, way too often. I am on a...