411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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The Elusive Concept of Ephemeral Content Revised
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Teo

The Elusive Concept of Ephemeral Content Revised

The Definition Ephemeral content is a piece of content that is short-lived, lasting no more than 24 hours before disappearing forever. Therefore, much like your favorite luxury chocolate, you keep for special occasions and guests in your “sacred goodies” drawer, ephemeral content has… An...

How Regular Blogs Help Your SEO in General
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Nick

How Regular Blogs Help Your SEO in General

If you have read my previous blog posts, you’ll probably know how much I value content. I especially love blogs…Blogs give me the freedom to express myself, blogs let my creativity flow, blogs are awesome. And on top of that… Blogs help your overall SEO And they help a lot! You can see my...

Image Link Building
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Nick

Image Link Building

The SEO game is getting more and more difficult with every passing year, and every webmaster should at least test every tactic out there and see how it affects their ranking. In my opinion, image link building is one strategy that can be implemented by every business type, no matter its purpose....

FOMO is the new YOLO
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Teo

FOMO is the new YOLO

FOMO is the new YOLO. Sounds catchy, doesn’t it? But what does it mean? Well, I will first have to cover the basics and do some explaining. What Is FOMO? It stands for Fear of Missing Out or, to use “smarter” words, the pervasive apprehension that other people might be having rewarding experiences...

Humans Are Still Doing Better Than Machines
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Nick

Humans Are Still Doing Better Than Machines

We all see that AI is taking the lead when it comes to many AdWords options. I believe humans can still add value to campaigns and actually do a better job than artificial intelligence. SEO content writers and PPC experts can confirm that. Keep reading for more information. Humans are better at...

What Every PPC Expert Should Кnow
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Nick

What Every PPC Expert Should Кnow

PPC, also known as Paid Search Advertising (PSA), is important for your online business success, and I believe that it is a necessary component of the complete and successful marketing campaign. Whether you have some previous knowledge about it or not, this article will tell you what you need to...

How to Survive Google’s “Medic Update?”
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Nick

How to Survive Google’s “Medic Update?”

Have you heard of the “medic update”? Is your website impacted by it? Or you were just browsing, looking for recent Google updates information online and stumbled upon this weird title? Enough with the questions and let me start giving you some answers… What is the “Medic Update?” Tip: It’s...

What to Look for in a Professional Content Writer
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Teo

What to Look for in a Professional Content Writer

Content is everywhere. Just look around — it’s in your favorite book, on the screen in front of you, in the music you’re listening to, in the epigram you got with your coffee this morning. And if you run a business, content is everywhere on your platforms, in your banners, on your packaging. So,...

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