When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.
Most of the marketers today understand the potential power of content to engage potential customers. However, many of those so-called marketers still underestimate the commitment required to deliver content that their target audience will discover and truly value. Consumers today are exposed to...
Did you check Part 1? Good. Let’s continue. Now that you have your e-commerce business model, buyer personas, and product selected, it is time to proceed with the next steps. Spoiler alert: it includes content writing. Establish Your E-Commerce Business and Brand You might be tempted to skip the...
Everybody’s online. You’re having a conversation, a question pops up, you ask Siri or Google, and you get your answer. We are now hardwired to look for solutions to our problems and needs online. That covers everything from “what is hamartia” and “the weather today” to “long-sleeve pink...
You got it. You were doing the dishes or taking a nap, and it came to you — your brilliant million-dollar idea. Great. What now? Do you just let it go down the drain and sleep through it… OR do you move mountains to make it happen? If you belong to the first group, the checklist of the aspiring...
Every webmaster who needs content has thought about the benefits of hiring a freelancer vs those of using the services of a content writing agency. If this is your case, you should ask yourself the following question first: Do you need written content on a regular basis or one-time? Before giving...
You do it in the toilet, you do it at your desk, you do it with someone else. You’re listening to podcasts, duh. To all the podcast junkies out there, we’re in this obsession together. To all entrepreneurs wondering whether podcasting is an investment worth making, this blog is for you. To all...
Repeat after me: What I learned in school does not reflect real life. I am talking about those essays covered in red with your teacher’s comments to avoid repetition and “Choose a different word.” Avoiding repetition then was important so you can expand your vocabulary and sound like a 6th-grader…...
“Always be yourself. Unless you can be a unicorn….then always be a unicorn!” Anyone who knows me, KNOWS my obsession with unicorns. Some don’t understand it, others tolerate it. Marketers have started to respect it. Why? Because, as of recently, unicorns have entered the devious world of marketing...