411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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Are You Using These Powerful Psychological Marketing Tricks?
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Teo

Are You Using These Powerful Psychological Marketing Tricks?

We like to think and say that we know everything. We know they sell us air when it says chips on the package, but we still buy it. We know the “last chance to buy” stand in clothing stores has dresses you can find all year round, but we still go through them first when we walk in. McDonald’s...

Improve Your Customer Interactions on All Fronts
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Teo

Improve Your Customer Interactions on All Fronts

In the subtitle, I promised you a battlefield, and I (so originally) joked it will be of the good kind. Funny, but what do I mean by it? I think it is safe to say that attaining and maintaining customer attention on all channels you are utilizing is pretty much the same as holding the fort in an...

Keywords vs Search Queries –  Know the Difference
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Nick

Keywords vs Search Queries – Know the Difference

Every day, people that are away from the digital marketing keep getting closer to it without even knowing it. We hear people using the terms “keywords” and “search queries” all the time, and they are always used interchangeably. This is when it gets confusing for inexperienced website content...

Customer Exclusivity and How to Get There
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Teo

Customer Exclusivity and How to Get There

Everyone likes to feel special. Correction: everyone loves to feel special. And if we are brutally honest here, we wouldn’t pass on feeling that way, even when we’re buying mundane things like bread from our favorite bakery. And while running a family bakery does not require you to make a physical...

Musicians Can Turn Their Career Around with Content Writing
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Vicky

Musicians Can Turn Their Career Around with Content Writing

The digital content distribution has completely rearranged the way we listen to and buy music. Nowadays, it’s not enough to just rely on your talent to make you popular. Sure, that’s something you can’t go without. But more and more creatives, not just musicians, understand that they need to get...

Why Is Competition Good for Your Business
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Teo

Why Is Competition Good for Your Business

Think Pepsi vs. Coca-Cola. Think Marvel Comics vs. DC Comics. Think McDonald’s vs. Burger King. Do you see where I’m going with this? That’s right. Today, I am going to talk about business rivalry or, as the healthier term goes, competition. More often than not, competition is greeted with a...

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