When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.
Screenshots to apps are the same as trailers to movies – a visual proof to ensure your satisfaction in the future. And if that visual does not meet the full product, it is very disappointing, which leads to bad reviews and ratings. If screenshots affect reviews and ratings, they also affect...
In the 4th post of the sequence, I’ll cover everything you need to know about app description. I hope that by now, you have realized how different the ASO process is for iOS and Android apps. So far, I’ve provided general information about both stores or have divided the information that applies...
This is part 3 of the ASO Components blog sequence. If you don’t know what I’m talking about, you can check part 1 and part 2 before reading this. Unlike the previous articles, the spotlight today is on components you cannot directly control, and namely user reviews & ratings. Make sure your...
Welcome to part two of the Understanding ASO Components blog sequence. The first one was about the importance of engaging titles, but in today’s blog, appropriate keywords are stealing the show. Before I go into details, let me remind you, app stores are packed to the gills. This is why every...
App Store Optimization (ASO) is the best user acquisition channel. I hope that everyone reading this has at least some knowledge of what ASO is because, in this article, I will dive deep into App Store Optimization. It’s part of the 8-part sequence, explaining every ASO factor that makes a huge...
It seems that by now everyone knows what social media is. Yet, there are some who still can’t see the benefits of incorporating it into their marketing strategy. Some business owners don’t have the desire or skills to lead a successful, ongoing social media marketing strategy and that honestly...
Nowadays, having unlimited access to information and data is not just easily achievable, it is a fact. I believe that this is a double-edged sword. Without any doubt, we are struggling with unnecessary information overload and if you can, keep reading to see why overloading in data is more of a...
Improving or adding new quality content is not easy, but sometimes, it is the only option for better optimization. Yes, you can always find a way to get more links, you can always boost your social media presence, but let’s be honest here, the content is our doorway to entering countless SEO...