411Writers Blog

When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.

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Well-Structured Content is Everything
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Nick

Well-Structured Content is Everything

In the SEO game, just an informative and creative content is not a guarantee you’ll find readers. I myself as a web content writer face challenges like this every day, and I will give you a piece of advice on both how to turn low-quality text into a neatly organized content and how to proceed with...

On the Menu Today — Convertible Product Descriptions
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Teo

On the Menu Today — Convertible Product Descriptions

Before I begin, I’d like you to first shake off that perception of product descriptions necessarily being boring, dry, strictly feature-based pieces of content. In fact, a skilled website content writer can inject even the most boring of products with quality storytelling that adds value and draws...

App Store Optimization (ASO)
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Nick

App Store Optimization (ASO)

Have you checked my previous blog about the importance of ASO? Here’s just a quick recap: ASO is the process of improving the visibility of apps in their app stores ASO services are not that popular on the online market ASO is beneficial for brand awareness, better audience engagement, and not...

The Importance of App Store Optimization – ASO
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Nick

The Importance of App Store Optimization – ASO

There are more than 5 million available apps in Google Play and Apple Store. This makes the app publishers’ job a bit harder as discovering a certain app seems like looking for a needle in a haystack. This is where ASO – App Store Optimization comes in. If you are in the mobile app space, it...

5 Bad Blog Writing Practices
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Nick

5 Bad Blog Writing Practices

I’ve been into blogging for quite some time and during my experience, I picked some habits. Some bad and some good. I believe I’ve shared enough good practices and examples over the years and in today’s blog article I’ll talk about… Bad Blog Practices I was obsessed with improving my skills...

The Importance of Good User Experience
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Nick

The Importance of Good User Experience

I have been working with SEO specialists (other web content writers and front-end technicians mostly) for over a decade. Some of my coworkers have more experience than others, and most of them remember how easy it was to stuff a bunch of keywords on a page, and rank first on Google. Good old...

Is Proofreading Your Website Content Important?
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Teo

Is Proofreading Your Website Content Important?

When it comes to content creation, most people focus primarily on finding the right topics, keywords, and search engine optimization strategy, in general. While these are indeed the governing factors in your online story success, there are other imperatives that can go unaddressed. Proofreading is...

Building landing pages that convert 101
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Teo

Building landing pages that convert 101

I hope you’ll forgive me, but I’ll skip the opening paragraph, just this once. What I am talking about in the following lines is too important to get lost in a sea of words. Problem: “I have a landing page, it’s all there, why doesn’t it convert?” Solution: This blog. I used the word building in...

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