When thinking machines and writing gurus form a team, creativity flows in all directions. This section, however, is more than that. We’ll share thoughts and theories, give advice, and discuss news about Content Marketing and the SEO World in general. Every now and then, you can see a blog about our group activities or how a day in our office passes by.
Are you tired of seeing titles such as “10 tips to improve your ASO” or writers that give you the “golden rules” that will boost your app’s ranking just like that? Even I have written such posts. The evergreen posts, the articles that give just some basic information that anyone who’s been in the...
Today, I decided not to focus on technical information about App Store Optimization and improving your app’s visibility. I decided to summarize most of the App Store’s milestones and pay tribute to the last decade of iOS app marketing. Note: This blog post might just be useful if you’re interested...
Your app store listing always needs more attention and in my last blog post, I covered the importance of promo videos. Today, I’ll share the best practices and your ultimate must-haves for a great app store video that grabs people’s attention. Users get accustomed to videos People are becoming...
Did you get the chance to check my ASO components sequence blog posts? I didn’t include promo videos on purpose. Truth is, there is not a lot of information about App Store Listing, Optimization, just ASO, or however you want to call it. Well, there is some information about keywords, description,...
Just like there is local and organic SEO, there is some sort of local and global ASO. Right now, the Google Play Store and iOS App Store are available in more than 130 countries, so it kind of makes sense to assume you can optimize for only local searches or you can go global. The first question...
With app categories, I finish this 8-blog ASO component sequence. Picking an app category is a double danger as you should pick two – a primary and secondary category. This is a huge decision and should be treated like one. What to expect from this blog… Okay, choosing a category for a game...
Congratulations to everyone who’s made it so far. It’s nearly the end of the 8-blog sequence, and today, I’m going to talk about the most underestimated component of all – the app publisher name. Yes, the publisher name is also used by the search algorithm… Not only can users search by app...
Another visual component that is really important for making the right first impression is the app icon. In my last blog about app screenshots, I wrote that people love visuals, and I’ll do this again today. People love visuals. Period. I’ve already swallowed my pride as a writer and accepted the...