After you have taken care of the content, it is time to move on to the next thing on your “must optimize” list. And that thing is images. The SEO umbrella can shelter you from the rain of competitors but only if you make the effort to open it. Today, I will be going back to the roots that any...
We like to think and say that we know everything. We know they sell us air when it says chips on the package, but we still buy it. We know the “last chance to buy” stand in clothing stores has dresses you can find all year round, but we still go through them first when we walk in. McDonald’s...
In the subtitle, I promised you a battlefield, and I (so originally) joked it will be of the good kind. Funny, but what do I mean by it? I think it is safe to say that attaining and maintaining customer attention on all channels you are utilizing is pretty much the same as holding the fort in an...
Every day, people that are away from the digital marketing keep getting closer to it without even knowing it. We hear people using the terms “keywords” and “search queries” all the time, and they are always used interchangeably. This is when it gets confusing for inexperienced website content...
Everyone likes to feel special. Correction: everyone loves to feel special. And if we are brutally honest here, we wouldn’t pass on feeling that way, even when we’re buying mundane things like bread from our favorite bakery. And while running a family bakery does not require you to make a physical...
