“Always be yourself. Unless you can be a unicorn….then always be a unicorn!” Anyone who knows me, KNOWS my obsession with unicorns. Some don’t understand it, others tolerate it. Marketers have started to respect it. Why? Because, as of recently, unicorns have entered the devious world of marketing...
To all TLDR folks out there, let me start with the conclusion: “You can’t sell anything if you can’t tell anything.” — Beth Comstock, the Vice Chair of General Electric That’s all there is to content marketing, not just in 2019, but in all the years passed and ahead of us (yes, I have a...
Being a writer was never part of my plan. I used to hate English classes at school and preferred art and math a lot more. But little did I know that one day, I will start my own blog and eventually turn writing in a career that I love. Today, as a person who has been writing both for pleasure and...
