Before I was a copywriting professional, I was a marketer. And things like, building brand equity and finding the new FOMO campaign millennials would obsess over tomorrow, was my life. That and coffee. It wasn’t until recently that I realized just how intertwined brand equity and quality...
The topic of guest posting has been circling around bloggers, SEO copywriting service providers, and digital marketers in general for quite some time, but I still find it odd that many of those who stand to benefit the most from it, are still wary about giving it a try. Here is my answer to the...
A: Cookies are great. What’s not to love about cookies? B: Cookie cutters, that’s what’s not to like about them. While it may be pleasing to the eye seeing rows and rows of perfectly shaped cookies on a baking tray, seeing the same content on the World Wide Web tray is not only far from pleasing,...
The truth is, every business – large or small – can benefit from SEO (Search Engine Optimization). It is a techy strategy that involves many aspects of the online world, and no matter how technologically advanced we get as a population, there are still some people and businesses that...
Okay, it’s time to go now. Enough resting, we have a hike to complete. In Part 1, I discussed headlines, introductions, and evergreen content and how to craft them well so your content creation strategy can flourish. Here is what other insights I’d like to share with you. Tear down Those Language...
